MRE MEALS — BRAND ASSETS
Created 6 November 2026

THE IDEA
A simple meal-pouch silhouette with an M inside. Clear, compact and recognisable at small sizes. Wordmark: MRE MEALS. Tagline: READY WHEN YOU ARE.

PALETTE
Deep forest #263C2C — primary ink and dark sections
Warm cream #F4F1E8 — page background
Burnt orange #B54824 — calls to action
Muted olive #53604C — supporting text
Pale sage #DDE3D2 — alternate panels
White #FFFFFF — text on orange

Tested contrast: forest/cream 10.53:1; white/orange 5.36:1; olive/cream 5.91:1; forest/sage 9.06:1. Normal text target is at least 4.5:1. Contrast alone is not a full accessibility audit.

The palette is an original design judgement, not a scientifically proven best colour scheme. Warm earth tones fit an outdoor food context; cream supports long reading; forest gives strong contrast; orange highlights useful actions. Outdoor cooking precedent: https://www.gozney.com/pages/tonester
Contrast reference: https://www.w3.org/WAI/WCAG22/Understanding/contrast-minimum

FILES
logo.svg / logo.png — dark wordmark for light backgrounds
logo-light.svg / logo-light.png — light wordmark for dark backgrounds
logo-mark.svg / logo-icon.png — square brand icon
logo-mark-light.svg — reversed square icon
favicon.ico — classic multi-size 16/32/48-pixel ICO
favicon.svg — scalable modern favicon
favicon.png — 256-pixel PNG icon
favicon-16x16.png / 32x32 / 48x48 — small PNG variants
apple-touch-icon.png — opaque 180px Apple home-screen icon
apple-touch-icon-120x120.png / 152x152 / 167x167 — extra Apple sizes
safari-pinned-tab.svg — monochrome Safari pinned-tab icon
android-chrome-192x192.png / 512x512 — Android manifest icons
maskable-icon-512x512.png — padded adaptive icon
site.webmanifest — browser metadata and icon references
social-card.png — 1200×630 sharing image

Apple guidance: https://developer.apple.com/library/archive/documentation/AppleApplications/Reference/SafariWebContent/ConfiguringWebApplications/ConfiguringWebApplications.html
Maskable icon guidance: https://web.dev/articles/maskable-icon

Keep the symbol proportions and clear space intact. Use dark logos on light backgrounds and light logos on dark backgrounds. SVG wordmarks use Arial/Helvetica; PNG exports preserve the rendered appearance.
